After serving almost 30 years in commercial space, Fortune Primero has added another feather in its cap. The veterans are now entering into residential space and promise to deliver on time, be transparent and try to weave stories and buyers together to create relationships that stand the test of time. Bhavna Satsangi from Square Foot Story talks to Raahil Reddy, Director of Residential Projects, Fortune Primero to find out the real reason for entering into the residential market.
You’ve spent nearly 30 years building commercial spaces in Bengaluru. What originally drew you to this industry, and what has kept you committed to it for so long?
I was drawn to real estate because it allows you to build something real and lasting. You can see the impact of your work every day. What kept me committed is the responsibility that comes with it. Buildings stay for decades. If you do something right, it serves people for years. That sense of responsibility never really leaves you
Raahil Reddy
Director of Residential Projects
Fortune Primero
Fortune Primero has delivered over 1 million sq. ft. of commercial real estate yet remained relatively low-profile. Was that intentional? Why did delivery matter more than visibility?
Yes, it was intentional. In commercial real estate, tenants, investors and institutions care more about performance than publicity. Clients look at whether you deliver on time, whether the building works well, and whether you stand by your word. We focused on doing the work properly. Recognition follows when delivery is consistent.
What are the biggest differences you see between commercial and residential real estate development, especially in terms of discipline, quality, and accountability?
Commercial projects demand strong discipline because businesses depend on them. Residential projects go a step further. You are building for families and everyday life. Every decision shows up daily. That makes accountability much deeper and more personal.
At what point did you feel that entering the residential market was not just a business opportunity, but a responsibility
After building workspaces and industrial developments for many years, it felt like the natural next step. Homes affect people far more closely than offices do. When you have the experience and systems to build responsibly, entering housing feels like a responsibility, not just an expansion.
Bengaluru’s homebuyers today are more informed and demanding. In your view, what are they truly looking for that the market is still not fully delivering?
Buyers today are looking for trust. They want clarity on what they are getting and confidence that it will last. Many projects focus on features and marketing. But what buyers really want is reassurance that the home will age well and continue to feel right over time. What’s missing is long term thinking.
You often speak about precision construction and transparency. What do these principles look like in practice, on a real project site?
Precision means planning things properly before execution and sticking to those plans. Fewer assumptions, tighter controls. Transparency means being honest about timelines, costs, and challenges. On site, it shows how details are handled, how materials are selected, how issues are addressed early, and how communication stays clear.
Many developers define “premium” through luxury finishes and amenities. How do you personally define premium living?
For me, premium living is about comfort and ease. It is when a home feels natural to live in. When things work smoothly. And space feels just right. Luxury should not feel loud. It should feel effortless.
What lessons from your commercial projects have most directly shaped how you are designing and executing residential developments today?
Commercial projects teach you discipline. They teach you to think long-term and plan carefully. Those lessons carry directly into residential work. We apply the same approach to structure, timelines, and quality, knowing that homes need to perform well for decades.
What kind of relationship do you want Fortune Primero to have with its homeowners five or ten years after they move in?
We want homeowners to feel confident about their decision even years later. That sense of trust and reassurance matters more than constant interaction. If they feel their home has stood the test of time, the relationship has done its job.
When people hear the name Fortune Primero ten years from now, what do you hope it stands for in Bengaluru’s real estate landscape?
I hope it stands for trust and thoughtfulness. For doing things with great attention. For buildings that were planned well, built carefully, and continue to serve people long after they were delivered.
