From CLV to CEV: Why Real Estate’s Future Lies in Engagement, Not Just Transactions
In Indian real estate, we’ve always measured success in blunt instruments: how many acres acquired, how many towers launched, how many square feet sold. When the marketing boys arrived with their MBAs, they added a new acronym to the mix: Customer Lifetime Value (CLV). It sounds clever, and in consumer products it often is. You […]











