People

Kavita Chawla, SFS Founder, meets Sachin Bansal, Co-founder, KC
Business Architecture Design

Knowledge Center: 1,00,000 sq. ft. hub for all

Intro: Square Foot Story visited The Knowledge Center in Gurugram to find out what they have in store for architects, designers, and homeowners under one roof. Here is our assessment of the facility that offers nearly 6,200 categories. Take a dig. Why we visited the Knowledge Center Behind every beautiful finished home, there is always […]

Stamp Duty
Home Buyers

Stamp Duty: a guide for every property buyer

Owning a house is a very big thing for anyone, but to own the house, you need to get its stamp duty and registry done before you finally say that it’s yours. Buying property in Delhi NCR has never been a simple financial decision. Beyond the actual price of a home, there are statutory costs […]

Announcements Real Estate

L&T Reality acquires land, expands portfolio

L&T Realty Properties Ltd (LTRPL), a wholly owned subsidiary of L&T, has acquired a 100 per cent stake in International Green Spaces Ltd (IGSL), Delhi. LTRPL is operating in the urban premium and luxury real estate segments across four cities.  LTRPL has acquired 20 acres of land owned by IGSL in Gurugram. This major acquisition […]

Announcements Home Buyers Real Estate Smart Tech Trends

Square Foot Story (SFS): India’s Real Estate Intelligence Platform That’s Changing How Property Decisions Are Made

The Problem With Real Estate as It Exists Today Buying a home or investing in property is one of the most significant financial decisions a person will ever make. Yet for decades, the information available to support that decision has been deeply inadequate — dominated by developer brochures, agent recommendations, and site visits carefully staged […]

Guest Posting

From CLV to CEV: Why Real Estate’s Future Lies in Engagement, Not Just Transactions

In Indian real estate, we’ve always measured success in blunt instruments: how many acres acquired, how many towers launched, how many square feet sold. When the marketing boys arrived with their MBAs, they added a new acronym to the mix: Customer Lifetime Value (CLV). It sounds clever, and in consumer products it often is. You […]

Smart Tech Trends

Best AC for Every Square Foot in 2026: Smart Buying Guide for Maximum Cooling & Savings

As temperatures continue to rise across the country, choosing the right air conditioner in 2026 is no longer just about cooling—it’s about energy efficiency, smart technology, and long-term savings. Whether you’re cooling a compact bedroom or a large living space, selecting the correct AC capacity based on square footage is crucial. In this guide, we […]

Infrastructure Home Buyers Real Estate

Emerging Real Estate Investment Hotspots in India: Where Smart Investors Are Looking

Real estate has always been one of the most reliable avenues for long-term wealth creation. However, the difference between an average investment and a highly profitable one often comes down to a single factor — location. In today’s evolving market, investors are no longer just focusing on prime, saturated locations. Instead, they are identifying emerging […]

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